What they may do · DPDP §6(4)
What Amazon India does with your data
Amazon India uses your personal information for interest-based ads, shares it with Amazon group companies and third-party service providers, and says third-party advertising partners on its pages may collect data about you. Updating a detail does not erase the old copy.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Amazon India’s own policy says “We share customers’ personal information only as described below and with Amazon.com, Inc. and subsidiaries that Amazon.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.”
Our summary shares customers’ personal information with Amazon.com, Inc. and the subsidiaries it controls.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Amazon India’s own policy says “We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.”
Our summary uses your personal information to display interest-based ads, and says it does not use personally identifying information to do so.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Amazon India’s own policy says “Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services.”
Our summary third-party advertising partners may collect information about you when you interact with their content on Amazon services.
What the policy does not mention
These are uses Amazon India’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Keeps your records long-term
- Processes your face or other biometrics
- Trains AI models on your content
Amazon India is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Amazon India do with my personal data?
According to Amazon India's own privacy policy, read on 2026-08-13, it discloses 3 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps.
Can I withdraw my consent from Amazon India?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Amazon India track me for advertising?
Yes — Amazon India's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Amazon India declared in its own published privacy policy, which we
read on 2026-08-13. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy