What they may do · DPDP §6(4)
What BigBasket (Innovative Retail Concepts Private Limited) does with your data
BigBasket is a Tata company, and its policy says your shopping profile is used to build marketing campaigns and that your data can be passed around Tata Group companies and the shared Tata Consumer Platform. It sets no fixed deletion date, saying only that how long it keeps things can vary significantly.
-
Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
BigBasket (Innovative Retail Concepts Private Limited)’s own policy says “Your Data may be shared with Tata Group Entities and other participating entities on the Tata Consumer Platform operated by Tata Digital Limited ("TCP") for purposes of enrolment, offering you products, services and benefits on the TCP.”
Our summary shares data with Tata Group entities and other participating entities on the Tata Consumer Platform.
-
Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
BigBasket (Innovative Retail Concepts Private Limited)’s own policy says “provide privileges and benefits to you, marketing and promotional campaigns based on your profile;”
Our summary runs marketing and promotional campaigns based on your profile.
-
Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
BigBasket (Innovative Retail Concepts Private Limited)’s own policy says “We receive and store certain types of information when you interact with third-party websites that use our technology or with whom we have a specific agreement.”
Our summary receives and stores information when you interact with third-party websites that use its technology or with which it has an agreement.
-
Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
BigBasket (Innovative Retail Concepts Private Limited)’s own policy says “Because these needs can vary for different data types and purposes, actual retention periods can vary significantly.”
Our summary sets no fixed period — states that actual retention periods can vary significantly.
What the policy does not mention
These are uses BigBasket (Innovative Retail Concepts Private Limited)’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Processes your face or other biometrics
- Trains AI models on your content
BigBasket is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does BigBasket (Innovative Retail Concepts Private Limited) do with my personal data?
According to BigBasket (Innovative Retail Concepts Private Limited)'s own privacy policy, read on 2026-08-12, it discloses 4 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term.
Can I withdraw my consent from BigBasket (Innovative Retail Concepts Private Limited)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does BigBasket (Innovative Retail Concepts Private Limited) track me for advertising?
Yes — BigBasket (Innovative Retail Concepts Private Limited)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one BigBasket (Innovative Retail Concepts Private Limited) declared in its own published privacy policy, which we
read on 2026-08-12. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy