What they may do · DPDP §6(4)
What Blinkit does with your data
Blinkit lets named advertising networks such as DoubleClick, OpenX and Pubmatic put their own trackers on your phone or computer and show you targeted ads. What you buy also moves to companies owned by its parent, Eternal (formerly Zomato Limited), and copies can stay in backups after you delete your account.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Blinkit’s own policy says “To our subsidiaries and affiliates, which are entities under common ownership or control of our ultimate parent company Zomato Limited.”
Our summary shares with subsidiaries and affiliates under common ownership or control of its ultimate parent.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Blinkit’s own policy says “We may use the information we have collected from you to enable us to display advertisements to third party advertisers'/service providers' target audiences.”
Our summary uses collected information to display advertisements to third-party advertisers' target audiences.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Blinkit’s own policy says “We also allow other third parties (e.g., ad networks and ad servers such as Google Analytics, OpenX, Pubmatic, DoubleClick and others) to serve tailored ads to you on the Services, and to access their own cookies or similar technologies on your computer, mobile phone, or any other device you use to access the Services.”
Our summary named ad networks and ad servers serve tailored ads and access their own cookies or similar technologies on your device.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Blinkit’s own policy says “Copies and backups of your personal information may continue to remain in our backup storage used for recovery in case of contingencies, as well as for enforcing our legal rights and fraud / risk mitigation purposes.”
Our summary copies and backups may remain in backup storage after deletion, for contingencies, legal rights and fraud/risk mitigation.
What the policy does not mention
These are uses Blinkit’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Processes your face or other biometrics
- Trains AI models on your content
Blinkit is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Blinkit do with my personal data?
According to Blinkit's own privacy policy, read on 2026-08-12, it discloses 4 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term.
Can I withdraw my consent from Blinkit?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Blinkit track me for advertising?
Yes — Blinkit's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Blinkit declared in its own published privacy policy, which we
read on 2026-08-12. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy