What they may do · DPDP §6(4)

What Hinge does with your data

Hinge shows members ads tailored to their interests, shares data with Match Group sister brands and ad partners, develops features with machine learning, collects face geometry for Selfie Verification, and keeps some records — including 10 years of transaction data — after you leave.

• Shares your data with partners

  Passed to group companies, advertisers or analytics firms you never chose.

  What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.

  Show me where they say that

  Hinge’s own policy says “We also share data with service providers and partners who assist us in operating the service, with other Match Group companies for the reasons laid out below and, in some cases, for legal and related reasons.”

  Our summary Hinge shares data with vendors and partners (hosting, analytics, marketing, advertising, payments, security), with advertising partners, and bidirectionally with Match Group affiliates for safety, targeted advertising, analytics, machine learning and cross-platform recommendations.

• Builds an advertising profile of you

  They watch what you view, tap and buy, and use it to decide which ads you see.

  What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.

  Show me where they say that

  Hinge’s own policy says “It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free”

  Our summary Hinge states it shows members ads tailored to their interests, and lists Account, Profile, Usage, Marketing/Survey and Technical Data as the categories processed to operate and measure advertising campaigns.

• Follows you onto other websites and apps

  Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.

  What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.

  Show me where they say that

  Hinge’s own policy says “We also receive data related to interactions you had with our ads on third party websites or apps, if applicable.”

  Our summary Hinge receives data about the user's interactions with Hinge ads on third-party websites and apps, and its Advertising Partners section states it provides info about the user to third parties or allows them to collect it from the service via cookies, SDKs or similar technologies.

• Keeps your records long-term

  Held on after you stop using the service.

  What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.

  Show me where they say that

  Hinge’s own policy says “We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations.”

  Our summary after account closure Hinge keeps transaction data for 10 years, consent records and customer-care exchanges for five years, a three-month safety window (up to two years after a ban), and ban-prevention data "for as long as necessary"; it also states it may keep and use non-identifying data without a stated end date.

• Processes your face or other biometrics

  Face matching, liveness checks or similar.

  What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.

  Show me where they say that

  Hinge’s own policy says “You may choose to participate in certain of our features, like Selfie Verification, that involve the collection of face geometry data, which may be considered biometric data in some jurisdictions.”

  Our summary Hinge collects face geometry data through Selfie Verification and, in some regions, a required Face Check; it also accepts copies of government-issued ID. Face Data is stated to be deleted within 30 days unless retention is legally required or needed for safety.

• Trains AI models on your content

  Your photos, messages or activity are used to train machine-learning models.

  What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.

  Show me where they say that

  Hinge’s own policy says “Developing and improving new features and services, including through machine learning and other technologies, and testing them out”

  Our summary Hinge lists developing and improving features through machine learning as a processing purpose, with Content (photos, videos, audio, text and chats with other members) among the categories of data processed for it.

Questions

Every use above is one Hinge declared in its own published privacy policy, which we read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours and is labelled as ours. Nothing here is inferred.

Saaph.in is a DPDP consent and request management platform operated by Ronin Works Private Limited. It is a communication facilitator, not your legal or authorised representative. The DPDP Act 2023 commences in stages up to May 2027, so a request made today asks for voluntary compliance and records the date you asked. Our privacy policy