What they may do · DPDP §6(4)
What Instagram (Meta) does with your data
Highly ad-driven — builds a detailed interest profile from what you view and tap, plus your activity on other apps and sites.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Instagram (Meta)’s own policy says “Shares across Meta companies and with advertisers / measurement partners; off-app data via the pixel.”
Our summary shares across Meta companies and with advertisers / measurement partners.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Instagram (Meta)’s own policy says “Ad preferences to limit targeting. You can't turn ads off entirely, but you can reduce profiling.”
Our summary personalising feed & reels, ad targeting from watch/engagement behaviour.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Instagram (Meta)’s own policy says “It tracks your activity on other apps/sites via the Meta pixel”
Our summary collects off-app activity via the Meta pixel.
What the policy does not mention
These are uses Instagram (Meta)’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Keeps your records long-term
- Processes your face or other biometrics
- Trains AI models on your content
Instagram is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
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Questions
What does Instagram (Meta) do with my personal data?
According to Instagram (Meta)'s own privacy policy, read on 2026-06-22, it discloses 3 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps.
Can I withdraw my consent from Instagram (Meta)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Instagram (Meta) track me for advertising?
Yes — Instagram (Meta)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Instagram (Meta) declared in its own published privacy policy, which we
read on 2026-06-22. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy