What they may do · DPDP §6(4)
What Myntra does with your data
The only entry in this batch that documents collecting facial features. The policy also discloses third-party ad companies using your visits to this and other websites, sharing inside the Flipkart Group and with sellers, and retention for legal claims.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Myntra’s own policy says “We may also disclose your personal data to third parties, such as our sellers, business partners.”
Our summary discloses your personal data to third parties including its sellers and business partners.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Myntra’s own policy says “We use third-party advertising companies to serve ads when you visit our Platform.”
Our summary uses third-party advertising companies to serve ads on its platform.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Myntra’s own policy says “These companies may use information (not including your name, address, email address, or telephone number) about your visits to this Platform and other websites in order to provide advertisements about goods and services of interest to you.”
Our summary those advertising companies may use information about your visits to this platform and other websites to target ads.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Myntra’s own policy says “However, we may retain data related to you if there is a legal obligation to retain the data; if required to comply with any applicable statutory or regulatory retention requirement by law; if we believe it may be necessary to prevent fraud or future abuse; to enable Myntra to exercise its legal rights and/or defend against legal claims.”
Our summary keeps data for legal obligations, fraud prevention and defending legal claims, with no stated end date.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Myntra’s own policy says “To offer specific features on our Platform, we may collect biometric and behavioural data, such as facial features and shopping habits.”
Our summary may collect biometric and behavioural data, naming facial features, for specific platform features.
What the policy does not mention
These are uses Myntra’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Trains AI models on your content
Myntra is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Myntra do with my personal data?
According to Myntra's own privacy policy, read on 2026-08-13, it discloses 5 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, processes your face or other biometrics.
Can I withdraw my consent from Myntra?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Myntra track me for advertising?
Yes — Myntra's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Myntra declared in its own published privacy policy, which we
read on 2026-08-13. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy