What they may do · DPDP §6(4)

What OLX: Buy & Sell near you does with your data

OLX trains machine learning models on your listing photos and chat messages, uses cookies to deliver relevant ads, offers face-plus-ID KYC verification, and shares your name, phone and email with group companies and select partners.

• Shares your data with partners

  Passed to group companies, advertisers or analytics firms you never chose.

  What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.

  Show me where they say that

  OLX: Buy & Sell near you’s own policy says “We may share your personal information which includes name, phone number and email address with select partners in the course of our business, who have agreed to respect and protect your privacy in the same manner we do.”

  Our summary names group companies and affiliates, 'select partners' (receiving name, phone number and email address), third-party service providers, advertising and analytics providers (non-identifiable form), law enforcement and regulators, and acquirers in a merger or sale.

• Builds an advertising profile of you

  They watch what you view, tap and buy, and use it to decide which ads you see.

  What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.

  Show me where they say that

  OLX: Buy & Sell near you’s own policy says “We use cookies to manage our users’ sessions, to store your preference language selection and deliver relevant advertisements.”

  Our summary states cookies are used to deliver relevant advertisements, and separately that ad listings shown to the user are selected by algorithms using browsing behaviour, items bought, clickstream data, user ID and location data.

• Keeps your records long-term

  Held on after you stop using the service.

  What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.

  Show me where they say that

  OLX: Buy & Sell near you’s own policy says “There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and OLX INDIA is legally obligated to keep a record of that transaction to comply with law.”

  Our summary sets no fixed retention period, stating only that data is kept 'as long as necessary' against open-ended criteria, and states that a user deletion request may be refused where OLX India is legally obliged to keep the record.

• Processes your face or other biometrics

  Face matching, liveness checks or similar.

  What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.

  Show me where they say that

  OLX: Buy & Sell near you’s own policy says “In case you agree to opt for KYC verification as available on our Services, depending on the device camera permission, we will request you to click in real time an image of your face and an image of your identity proof in quick succession in order to verify your identity.”

  Our summary describes an optional KYC flow in which a real-time image of the user's face is captured and matched against the photograph on their identity document to mark the account verified.

• Trains AI models on your content

  Your photos, messages or activity are used to train machine-learning models.

  What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.

  Show me where they say that

  OLX: Buy & Sell near you’s own policy says “We use the images you upload, the descriptions and prices you provide in your ad listings to train machine learning models to personalize search results in relation to ad ranking and user interest, to improve the identification and presentation of ad listings, to improve the search function and to increase the likelihood of a successful sale.”

  Our summary states listing images, descriptions and prices are used to train machine learning models, and that chat messages between users are analysed to develop and train machine learning models, with specialists manually reviewing sample chat content.

Questions

Every use above is one OLX: Buy & Sell near you declared in its own published privacy policy, which we read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours and is labelled as ours. Nothing here is inferred.

Saaph.in is a DPDP consent and request management platform operated by Ronin Works Private Limited. It is a communication facilitator, not your legal or authorised representative. The DPDP Act 2023 commences in stages up to May 2027, so a request made today asks for voluntary compliance and records the date you asked. Our privacy policy