What they may do · DPDP §6(4)
What Pinterest does with your data
Pinterest profiles your on-site and off-site activity to target ads, receives your browsing history from advertisers via the Pinterest Tag, trains its machine-learning models on your Pins regardless of when they were posted, and may use facial age estimation against a government ID.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Pinterest’s own policy says “Depending on where you live, and your privacy settings, we share data for advertising and related purposes, including showing you ads about Pinterest on third-party services, enabling partners to show you ads both on and off Pinterest, and helping advertisers understand how ads on Pinterest perform.”
Our summary Pinterest states it shares data for advertising with partners and advertisers, discloses cookie IDs, IP address and hashed email to third parties such as Facebook Ads and Google Marketing Platform, and shares with vendors and with its corporate family of companies including subsidiaries and affiliates.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Pinterest’s own policy says “Depending on your age, location and privacy settings, we customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.”
Our summary Pinterest states it identifies a user's interests from both onsite and offsite activity, plus data received from ad partners and third parties, in order to customise the ads shown to them.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Pinterest’s own policy says “Sometimes we get this information through the Pinterest Tag (a piece of code an advertiser puts on their site), which delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on our Services.”
Our summary Pinterest states it receives information about a user's visits to and purchases on advertisers' own websites via the Pinterest Tag, a code advertisers install on their sites; it separately logs 'activity on websites you visit that incorporate Pinterest features (like the "Save" button)'.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Pinterest’s own policy says “When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't use it to identify you.”
Our summary Pinterest states that when information is no longer needed it may, as an alternative to deletion, be retained indefinitely in depersonalised form rather than removed from its systems.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Pinterest’s own policy says “This may include facial age estimation and matching your face against a government ID.”
Our summary Pinterest states that its age verification may involve facial age estimation and matching the user's face against a government-issued ID.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Pinterest’s own policy says “For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted.”
Our summary Pinterest states it uses user information to train, develop and improve its machine-learning models irrespective of when the Pins were posted, naming its body-type technology as trained on images in Pins posted to the service.
Pinterest is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Pinterest do with my personal data?
According to Pinterest's own privacy policy, read on 2026-08-14, it discloses 6 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, processes your face or other biometrics, trains ai models on your content.
Can I withdraw my consent from Pinterest?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Pinterest track me for advertising?
Yes — Pinterest's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Pinterest declared in its own published privacy policy, which we
read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy