What they may do · DPDP §6(4)
What POP does with your data
POP's UPI and shopping app collects payment, device, SMS and permission-based data, shares it with third-party service providers, analyses customer behaviour to automate marketing, and may keep data after deletion for fraud, legal and anonymised research purposes.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
POP’s own policy says “We may use trusted third-party service providers to perform certain services on our behalf, including for the purposes of data storage, data management, web hosting, web analytics, marketing and mailing.”
Our summary names third-party service providers used for storage, data management, hosting, web analytics, marketing and mailing, and separately allows transfer of user information in a merger, acquisition or asset sale.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
POP’s own policy says “Analyzing customer behaviour, conducting research into customer behaviour and contacting the customers for the said purpose, and to automate our marketing and outreach efforts.”
Our summary for POP UPI users, lists analysing customer behaviour and using that analysis to automate marketing and outreach as a purpose. Note this is first-party behavioural marketing - the policy never mentions ad networks, interest-based ads or advertising third-party products.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
POP’s own policy says “However, we may retain data related to you if we believe it may be necessary to prevent fraud or to enable us to exercise our legal rights and/or defend against legal claims or if required by law for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.”
Our summary reserves discretionary retention on its own belief of necessity for fraud prevention or legal claims, and open-ended retention of anonymised data for analytics and research; the account-deletion section likewise allows continued retention for regulatory compliance and 'legitimate business interests'.
What the policy does not mention
These are uses POP’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Follows you onto other websites and apps
- Processes your face or other biometrics
- Trains AI models on your content
POP is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does POP do with my personal data?
According to POP's own privacy policy, read on 2026-08-14, it discloses 3 of the six uses we track: shares your data with partners, builds an advertising profile of you, keeps your records long-term.
Can I withdraw my consent from POP?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does POP track me for advertising?
Yes — POP's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one POP declared in its own published privacy policy, which we
read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy