What they may do · DPDP §6(4)
What Snapchat does with your data
Snap targets ads from your interests, uses data from advertisers' websites, feeds My AI conversations into its models and can group faces detected in your Memories. Note: the version published at this URL takes effect 21 September 2026; the face-grouping line is new to it.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Snapchat’s own policy says “We share your information with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to facilitate payments, measure and optimise the performance of ads or protect the services.”
Our summary shares your information with service providers who process it on Snap's behalf.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Snapchat’s own policy says “We use your interests and preferences from the information we’ve collected to personalise, target and measure ads.”
Our summary uses your interests and preferences to personalise, target and measure ads.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Snapchat’s own policy says “we may use these technologies to collect information when you interact with Services we offer through one of our partners. For example, we may use information collected on an advertiser’s website to show you more relevant ads.”
Our summary may use information collected on an advertiser's own website to show you more relevant ads.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Snapchat’s own policy says “In some cases we need to comply with legal requirements to store your data which stops us from deleting your information.”
Our summary legal storage requirements can stop it deleting your information.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Snapchat’s own policy says “if you enable certain face grouping features, we may use information about faces detected in your Memories to help you organise and find Snaps featuring the same person.”
Our summary with face grouping enabled, uses information about faces detected in your Memories to group Snaps of the same person.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Snapchat’s own policy says “For example, our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.”
Our summary its machine learning models take account of users' conversations with My AI to improve My AI's responses.
Snapchat is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
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Questions
What does Snapchat do with my personal data?
According to Snapchat's own privacy policy, read on 2026-08-13, it discloses 6 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, processes your face or other biometrics, trains ai models on your content.
Can I withdraw my consent from Snapchat?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Snapchat track me for advertising?
Yes — Snapchat's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Snapchat declared in its own published privacy policy, which we
read on 2026-08-13. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy