What they may do · DPDP §6(4)
What Spotify does with your data
The most documented entry in this batch: interest-based ads, interest inferences received from advertising partners, training of machine-learning models, facial age estimation, group-company sharing, and some data kept after you delete your account.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Spotify’s own policy says “We will share your data amongst Spotify group companies to carry out our daily business operations and so we can maintain, improve and provide the Spotify Service and acquired companies’ services to you.”
Our summary shares your data among Spotify group companies.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Spotify’s own policy says “This is when we use information about you to personalise ads to be more relevant. This is also known as interest based advertising.”
Our summary uses information about you to personalise ads — its own term is interest based advertising.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Spotify’s own policy says “We receive data about you from certain advertising or marketing partners, including device identifiers such as hashed contact information.”
Our summary receives data about you, including device identifiers, from advertising and marketing partners.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Spotify’s own policy says “After your account is deleted, we keep some data for a longer time period but for very limited purposes.”
Our summary keeps some data after your account is deleted, for limited purposes.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Spotify’s own policy says “facial age estimation: a photo of your face which is used to estimate your age”
Our summary lists facial age estimation — a photo of your face used to estimate your age — among the data it processes.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Spotify’s own policy says “This includes development and training of algorithmic and machine learning models, which help us to keep our service safe and enhance our users’ experience.”
Our summary develops and trains algorithmic and machine learning models on your data.
Spotify is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
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Questions
What does Spotify do with my personal data?
According to Spotify's own privacy policy, read on 2026-08-13, it discloses 6 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, processes your face or other biometrics, trains ai models on your content.
Can I withdraw my consent from Spotify?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Spotify track me for advertising?
Yes — Spotify's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Spotify declared in its own published privacy policy, which we
read on 2026-08-13. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy