What they may do · DPDP §6(4)

What Threads (Meta) does with your data

The Meta Privacy Policy that governs Threads personalises ads across Meta products, receives your activity from other websites and apps via the Meta Pixel, trains Meta products on your content, offers facial recognition verification, and may keep data after you request deletion.

• Shares your data with partners

  Passed to group companies, advertisers or analytics firms you never chose.

  What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.

  Show me where they say that

  Threads (Meta)’s own policy says “We provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content.”

  Our summary Meta states it shares information with advertisers, Audience Network publishers and their vendors, analytics partners, businesses it hires and researchers, and shares information across the Meta Companies including name, email address and other account information.

• Builds an advertising profile of you

  They watch what you view, tap and buy, and use it to decide which ads you see.

  What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.

  Show me where they say that

  Threads (Meta)’s own policy says “When you use our Products, you see ads and sponsored or commercial content, like product listings in Shops. Meta personalizes your ads on and across Meta Company Products. You also see ads shown through Meta Audience Network or commercial content when you visit other apps. We use your information to show you ads paid for by advertisers, businesses, and organizations.”

  Our summary Meta states it uses a user's information to personalise the ads shown to them on and across Meta Company Products and on other apps via Meta Audience Network.

• Follows you onto other websites and apps

  Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.

  What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.

  Show me where they say that

  Threads (Meta)’s own policy says “We also receive information using cookies and similar technologies, like the Meta Pixel or Social Plugins, when you visit other websites and apps that use our Business Tools or other Meta Products.”

  Our summary Meta states it receives information about a user's visits to other websites and apps through the Meta Pixel, Social Plugins and its Business Tools.

• Keeps your records long-term

  Held on after you stop using the service.

  What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.

  Show me where they say that

  Threads (Meta)’s own policy says “In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.”

  Our summary Meta states it may preserve a user's information even after the user requests deletion of their account or content, and separately that 'In some instances and for specific reasons, we’ll keep information for an extended period of time.'

• Processes your face or other biometrics

  Face matching, liveness checks or similar.

  What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.

  Show me where they say that

  Threads (Meta)’s own policy says “Verify accounts, identity and activity. Learn more about how you can choose to verify your account or identity through facial recognition technology.”

  Our summary Meta states users can verify their account or identity through facial recognition technology, and separately references face analysis used to detect impersonation and identity misuse.

• Trains AI models on your content

  Your photos, messages or activity are used to train machine-learning models.

  What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.

  Show me where they say that

  Threads (Meta)’s own policy says “We also share information with Meta Companies to support innovation. For example, your videos can help train our products to recognize objects, like trees, or activities, like when a dog chases a ball. They can also help train tools that let people and businesses create content, like images and videos.”

  Our summary Meta states user content such as videos is used to train its products and its generative content tools; it separately lists 'Improve our AI technologies and support AI research and product development' among the purposes for which it uses collected information.

Questions

Every use above is one Threads (Meta) declared in its own published privacy policy, which we read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours and is labelled as ours. Nothing here is inferred.

Saaph.in is a DPDP consent and request management platform operated by Ronin Works Private Limited. It is a communication facilitator, not your legal or authorised representative. The DPDP Act 2023 commences in stages up to May 2027, so a request made today asks for voluntary compliance and records the date you asked. Our privacy policy