What they may do · DPDP §6(4)
What Tinder (Match Group) does with your data
Tinder discloses interest-based ads, tracking of your ad interactions on other sites, machine-learning use of your data, face-geometry collection for photo and ID verification, sharing across Match Group companies and ad partners, and keeping some records for up to 10 years.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Tinder (Match Group)’s own policy says “We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment and refund processing, legal support, and security operations.”
Our summary discloses sharing with service providers/partners, advertising partners, affiliates, law enforcement and acquirers. A separate section states Tinder shares data with, and receives data from, other Match Group companies for safety, targeted advertising, analytics, cross-platform recommendation systems and personalisation across Match Group services.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Tinder (Match Group)’s own policy says “It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free”
Our summary states a legitimate interest in showing members ads tailored to their interests; the same processing row lists 'Insights and Inferences' (described elsewhere as reflecting preferences, characteristics, predispositions, behavior and attitudes) among the data used to operate advertising campaigns.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Tinder (Match Group)’s own policy says “We also receive data related to interactions you had with our ads on third party websites or apps, if applicable.”
Our summary says Tinder receives data about the user's interactions with its ads on third-party websites and apps; the sharing table separately says advertising partners may collect data from the service 'via cookies, SDKs, or similar technologies', and names Facebook Pixel and Facebook SDK for App Events among the tools used.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Tinder (Match Group)’s own policy says “We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user can challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations.”
Our summary sets out post-closure retention windows well beyond account deletion, including transaction data for 10 years, customer care exchanges for 6 years, consent records for 5 years, and ban-evasion data kept 'for as long as necessary to ensure the safety and vital interests of our members'.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Tinder (Match Group)’s own policy says “You may choose to participate in certain of our features like Photo Verification, Photo Check, or ID + Photo Verification, that involve the collection of face geometry data, which may be considered biometric data in some jurisdictions.”
Our summary defines a 'Face Data' category covering face geometry collected through Photo Verification, Photo Check and ID + Photo Verification, and notes a mandatory liveness/Face Check process applies in some regions and on the web. Face Data is stated to be deleted within 30 days absent a legal or safety reason to keep it.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Tinder (Match Group)’s own policy says “Developing and improving new features and services, including through machine learning and other technologies, and testing them out”
Our summary lists developing and improving features through machine learning as a processing purpose, drawing on Content, Profile Data, Usage Data and other categories; the retention section repeats that non-identifying data may be used to create new features and technologies 'including through machine learning'.
Tinder is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Tinder (Match Group) do with my personal data?
According to Tinder (Match Group)'s own privacy policy, read on 2026-08-14, it discloses 6 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, processes your face or other biometrics, trains ai models on your content.
Can I withdraw my consent from Tinder (Match Group)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Tinder (Match Group) track me for advertising?
Yes — Tinder (Match Group)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Tinder (Match Group) declared in its own published privacy policy, which we
read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy