What they may do · DPDP §6(4)
What Uber (India) does with your data
Uber's notice is unusually detailed and admits the widest range of uses in this set: it personalises ads and shows them to you on other companies' apps and websites, it trains machine-learning models on your data, and it scans your face to check your account is really yours.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Uber (India)’s own policy says “For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics.”
Our summary Notice: shares audience lists with ad and marketing publishers, keyed to mobile advertising ID, hashed email or name.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Uber (India)’s own policy says “Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.”
Our summary Notice: uses personal data to understand your interests and characteristics and to personalise the ads you are shown.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Uber (India)’s own policy says “Display personalized ads on Uber or other companies’ apps or websites.”
Our summary Notice: displays personalised ads on other companies' apps and websites.
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Processes your face or other biometrics
Face matching, liveness checks or similar.
What this costs you. You can change a leaked password in a minute. You cannot change your face. A biometric breach is permanent in a way nothing else is.
Show me where they say that
Uber (India)’s own policy says “For example, biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you, your age, or to prevent creation of fraudulent accounts.”
Our summary Notice: generates biometric data through facial verification to confirm account ownership, age, and to prevent fraudulent accounts.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Uber (India)’s own policy says “We use data for analysis, research and product development, including training machine learning models.”
Our summary Notice: uses data for analysis, research and product development, including training machine learning models.
What the policy does not mention
These are uses Uber (India)’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Keeps your records long-term
Uber is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
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Questions
What does Uber (India) do with my personal data?
According to Uber (India)'s own privacy policy, read on 2026-08-12, it discloses 5 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, processes your face or other biometrics, trains ai models on your content.
Can I withdraw my consent from Uber (India)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Uber (India) track me for advertising?
Yes — Uber (India)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Uber (India) declared in its own published privacy policy, which we
read on 2026-08-12. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy