What they may do · DPDP §6(4)
What Zupee does with your data
Zupee's policy lets it read device data including call and message metadata and app history, use your ad ID for interest-based ads, train AI on your voice and chat recordings, share data with group companies, and keep records after you delete your account.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
Zupee’s own policy says “We may process and share your Personal Data with our group companies, affiliates, subsidiaries, and associated entities for legitimate business purposes consistent with this Privacy Policy and applicable law.”
Our summary shares personal data with group companies, affiliates, subsidiaries and associated entities; a separate table also names SMS OTP, IP geolocation, analytics and payment providers as recipients.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Zupee’s own policy says “We and/or third parties may use your device’s advertising identifier and other information associated with it, to deliver ads that relate to your interests and to improve and measure the effectiveness of ad campaigns.”
Our summary uses the device advertising identifier and associated information to deliver interest-based ads and measure campaign effectiveness.
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Follows you onto other websites and apps
Their tracking carries on after you leave, through pixels and SDKs embedded elsewhere.
What this costs you. You get recognised on sites that have nothing to do with them. Closing the app does not close the file.
Show me where they say that
Zupee’s own policy says “We may keep track of how you interact with links across the Services, including email notifications, third-party services, and client applications, by redirecting clicks or through other means.”
Our summary tracks how the user interacts with links across third-party services and client applications, by redirecting clicks or other means.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
Zupee’s own policy says “We may retain the Information for as long as is necessary to fulfil the purposes for which it was collected or as needed to provide the Services, even after you have discontinued or deleted any account, or after the end of the provision of the Services, if retention of such Personal Information is reasonably necessary to comply with legal obligations, meet regulatory requirements, resolve disputes between users, prevent fraud, or any other use.”
Our summary retains information after the account is discontinued or deleted, with an open-ended "or any other use" catch-all and no stated maximum period.
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Trains AI models on your content
Your photos, messages or activity are used to train machine-learning models.
What this costs you. This one has no undo. Once your content is inside a trained model, no erasure request can lift it back out.
Show me where they say that
Zupee’s own policy says “Users acknowledge that communications, recordings, and transcripts may be used for internal research, product development, and the development, training, testing, validation, and refinement of Our technological systems, including automated moderation tools, safety mechanisms, machine learning models, and artificial intelligence technologies.”
Our summary platform communications, voice/video recordings and transcripts may be used to develop, train, test and refine machine learning models and AI technologies.
What the policy does not mention
These are uses Zupee’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Processes your face or other biometrics
Zupee is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
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Questions
What does Zupee do with my personal data?
According to Zupee's own privacy policy, read on 2026-08-14, it discloses 5 of the six uses we track: shares your data with partners, builds an advertising profile of you, follows you onto other websites and apps, keeps your records long-term, trains ai models on your content.
Can I withdraw my consent from Zupee?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Zupee track me for advertising?
Yes — Zupee's published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Zupee declared in its own published privacy policy, which we
read on 2026-08-14. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy