Your data is sold by data brokers — people-search apps, business directories, company-records sites, job and real-estate portals, and global marketing firms — plus it leaks from breaches. It's bought by telemarketers, lead-generators, recruiters and scammers. To see where your data is exposed, scan the brokers (Saaph checks 50+ at once).
You've never sold your data — yet it's everywhere. Here's the supply chain behind every "Hello sir, loan chahiye?" call, in plain terms.
Who collects it
- People-search & caller-ID apps (e.g. TrueCaller) — crowdsourced from users' contacts.
- Business directories (JustDial, IndiaMART) — listings, enquiries, "leads".
- Company-records sites (Zaubacorp) — director and filing data.
- Job & real-estate portals (Naukri, 99acres) — resumes, property enquiries.
- Global data brokers (Acxiom, ZoomInfo) — demographic and professional profiles.
- Breaches & leaks — old databases dumped and resold.
How it's sold
Your details are packaged as leads and lists — sold individually (per enquiry), in bulk (spreadsheets of thousands of numbers), or via APIs. A single Indian's data can change hands many times.
Who buys it
Telemarketers and call centres, loan and insurance lead-gen firms, recruiters and marketers — and, from leaked lists, scammers and fraudsters. That's why the same number gets calls and SMS from dozens of unrelated businesses.
How to find out where YOUR data is
You can check each broker one by one — slow, and there are 50+. Or scan them all at once and see exactly where your name, number and email show up.
See where your data is — then remove it
Saaph scans 50+ Indian data brokers for your details, shows you every exposure, and sends DPDP removal requests for each — and keeps checking. One scan, the whole picture.
Run a free scan →FAQ
Who sells my personal data in India?
Data brokers — people-search apps, directories, company-records sites, job/real-estate portals and global marketing firms — plus breached databases.
Who buys my data?
Telemarketers, loan/insurance lead-generators, recruiters and marketers — and scammers, from leaked lists.
How do I find out where my data is?
Check each broker manually, or run a Saaph scan that checks 50+ Indian brokers at once and shows where you're exposed.
General information as of June 2026. Saaph.in does not provide legal advice.