What they may do · DPDP §6(4)
What BharatMatrimony (Matrimony.com Limited) does with your data
BharatMatrimony analyses profile and demographic data to measure its promotional campaigns, and says its associates, affiliates and subsidiaries may market to you as a result of being given your details. Retention runs past your subscription for audits, disputes and legal defence.
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Shares your data with partners
Passed to group companies, advertisers or analytics firms you never chose.
What this costs you. Your number and habits travel to companies you have never heard of and never agreed to. This is the step where the spam calls start.
Show me where they say that
BharatMatrimony (Matrimony.com Limited)’s own policy says “We may share such identifiable information with our associates/affiliates/subsidiaries and such associates/affiliates/subsidiaries may market to you as a result of such sharing.”
Our summary shares identifiable information with associates, affiliates and subsidiaries, who may then market to you.
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Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
BharatMatrimony (Matrimony.com Limited)’s own policy says “determining the effectiveness of our promotional campaigns and to evaluate and improve our websites or apps, products, and services”
Our summary uses your data to determine the effectiveness of its promotional campaigns.
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Keeps your records long-term
Held on after you stop using the service.
What this costs you. Years after you delete the app, the record is still sitting there — and every year it sits there is another year it can leak.
Show me where they say that
BharatMatrimony (Matrimony.com Limited)’s own policy says “For as long as the users subscribe to our services to meet their suitable purpose(s) for which it was collected, for the sake of enforcing agreements, for performing audits, for resolving any form of disputes, for establishing legal defences, for pursuing legitimate businesses and to comply with the relevant applicable laws.”
Our summary retention continues beyond your subscription for audits, disputes, legal defences and legitimate business.
What the policy does not mention
These are uses BharatMatrimony (Matrimony.com Limited)’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Follows you onto other websites and apps
- Processes your face or other biometrics
- Trains AI models on your content
BharatMatrimony is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does BharatMatrimony (Matrimony.com Limited) do with my personal data?
According to BharatMatrimony (Matrimony.com Limited)'s own privacy policy, read on 2026-08-13, it discloses 3 of the six uses we track: shares your data with partners, builds an advertising profile of you, keeps your records long-term.
Can I withdraw my consent from BharatMatrimony (Matrimony.com Limited)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does BharatMatrimony (Matrimony.com Limited) track me for advertising?
Yes — BharatMatrimony (Matrimony.com Limited)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one BharatMatrimony (Matrimony.com Limited) declared in its own published privacy policy, which we
read on 2026-08-13. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy