What they may do · DPDP §6(4)
What Shaadi.com (People Group) does with your data
A matrimony site whose policy opens by describing itself as an advertising platform providing targeted advertising services, and which publishes the personal details you enter — caste, income, photos, identity proofs — to other members.
-
Builds an advertising profile of you
They watch what you view, tap and buy, and use it to decide which ads you see.
What this costs you. Your attention gets priced. What you hesitate over becomes a bid — and a profile built to predict you is a profile built to persuade you.
Show me where they say that
Shaadi.com (People Group)’s own policy says “Shaadi.com is an advertising platform providing targeted advertising services for the purpose of matchmaking ("Service").”
Our summary Policy's own opening self-description: an advertising platform providing targeted advertising services.
What the policy does not mention
These are uses Shaadi.com (People Group)’s policy is silent on. Silence is not a promise — it means the document does not say, and we do not infer either way.
- Shares your data with partners
- Follows you onto other websites and apps
- Keeps your records long-term
- Processes your face or other biometrics
- Trains AI models on your content
Shaadi.com is one app. How many are on your phone?
Most people carry twenty to forty. Add yours and see the total in one screen — how many share your data, profile you for ads, or follow you across the web. Then take it back from all of them at once.
Manage my data with Saaph.in →Free to check · no account needed · built in India for the DPDP Act
Questions
What does Shaadi.com (People Group) do with my personal data?
According to Shaadi.com (People Group)'s own privacy policy, read on 2026-08-12, it discloses 1 of the six uses we track: builds an advertising profile of you.
Can I withdraw my consent from Shaadi.com (People Group)?
Section 6(4) of India's Digital Personal Data Protection Act 2023 gives you the right to withdraw consent for processing you agreed to. The Act's substantive provisions commence in stages up to May 2027, so a request made now asks for voluntary compliance and puts the date on record. Processing a company carries out under a legal obligation — such as KYC records the RBI requires — cannot be withdrawn.
Does Shaadi.com (People Group) track me for advertising?
Yes — Shaadi.com (People Group)'s published policy discloses this. The exact sentence it is based on is quoted on this page, with the date we read it and a link to the source.
Every use above is one Shaadi.com (People Group) declared in its own published privacy policy, which we
read on 2026-08-12. Quotes are verbatim; the summary beside each one is ours
and is labelled as ours. Nothing here is inferred.
Saaph.in is a DPDP consent and request management platform operated by Ronin Works
Private Limited. It is a communication facilitator, not your legal or authorised
representative. The DPDP Act 2023 commences in stages up to May 2027, so a request
made today asks for voluntary compliance and records the date you asked.
Our privacy policy